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Data privacy is becoming a major concern for marketers as people wish to protect their personal information and share it only with a trusted company. Besides, as there is a demise of third-party cookies, things have been quite tough to reach the customers. This is why they need a channel that will allow data collection. During such a time, email marketing will be quite an effective strategy for the marketers to connect with the prospects and convince them to provide the information for future communication. But it will surely be a tough thing to manage. Herein, a good email marketing company can work well for your business to get the results you desire. Although you might be using emails for your marketing, it might not be the right way or correctly personalized for the audience. The stats revealed that 84% of consumers check their emails once a day. This will ensure an opportunity to get the brand or the company in front of the people. However, for this, you need to understand what a